In addition to the throttle schedule, you can benefit from such functionalities as flood and response patterns: It’s a cool feature that you can use for warming up IPs/domains, as well as to control the whole delivery process. Based on the chosen limits, you can set up an email throttle schedule. You can configure the delivery threshold by bytes or messages per minute, new SMTP connections per minute, and so on. Some MTAs, for example, MailerQ, provide capabilities to limit the sending speed of your emails. This will separate their sending reputation. Also, it is a good practice to use separate IPs/domains for marketing and transactional email traffic. Treat them together as one unit when sending emails.Īnother way is to split your email database lists into several batches for sending. Some domains use the same mail servers, for example,, msn.com,, and so on. Why? By doing this, you prevent your emails from being bounced back and, hence, speed up the delivery. You can control the volume of emails for sending yourself. Spread emails to avoid email throttling by the ESP Learn them first before sending your email campaign. To prevent your emails from throttling, you need to meet the limits set by your ESP. Avoiding email throttling Learn your ESP’s limits That’s why the following best practices will be quite useful to increase your performance and avoid throttling. If you don’t exceed the ESP’s sending quota, no email throttling is expected, right? But you are unlikely to be willing to deal with your email campaign for 100K recipients by hand. For more on this, read Why Emails Going to Spam and How to Prevent Itīest practices to avoid your emails being throttled or deferred
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